09.RIO
Unlimited You
For the 2016 Rio Olympics we brought Nike together under one Creative Direction for the first time in the modern era of the brand. ‘Unlimited You’ celebrated athletes and products in a simple, bold impactful way that communicated personal emotive stories, groundbreaking innovation and inspired all athletes to push the limits of human potential. The campaign was brought to life around the world to a scale and level of execution that had never been done before.
Shanghai
London
Manila
Rio
Athlete Films