08.2012
House Of Innovation Selfridages.
In 2012 as the Creative director of Nike Brand Design EMEA I was privileged to lead the in market execution for the London Olympics. With a complete retail take over of London that included luxury retailers Liberty, Harrods and Selfridges. The House Of Innovation at Selfridges was the jewel in the crown, especially the Gold Lion winning window displays, that brought to life all of Nike Olympic Innovations in a series of immersive and interactive executions.
In the store itself, taking over the basement level, we created an event and retail space that also brought to life Nike Digital Sport products Fuel Band and Nike+ Footwear. Showcases the new innovative Flyknit method of make and footwear collection as well as the USA Olympic uniforms and the an elevated Made In Italy NSW apparel collection in a series of experiences. The space ran for the duration of the games creating a consumer, media and entertainment hub for the brand.
Love to everybody involved in these projects.
Credits to Follow.