07.NYHQ
Nike New York HQ
Working with longtime friend, Nike Creative Director and New Yorker, Michael Spoljaric the NYHQ was the perfect canvas. A huge space in uptown Manhattan, the creative opportunity was vast. Under the theme of ‘look up, look forward’ we achieve some big things. Although we did not manage to bring the real Doug Fir trees from Oregon that we wanted for the indoor picnic area, but we did build a multipurpose basketball court on the 2nd floor and planted a Garden on the roof to get round some signage restrictions. ‘Branding New York’ with the Swoosh Garden. This started as an off the cuff idea that went through the NYPD, the New York Mayor & Nike security before, ironically ending up back with me to approve the use of the Swoosh as a garden. As Global Creative Director of the Nike Brand at the time and ‘Swoosh guardian’... I approved.
