06.TEN
The Ten By Virgil Abloh
In 2016 I started working on an idea called 10x10 after receiving an iPhone photo of Mark Parkers sketch book. The thought of bringing Nike Incs 10 iconic sneakers together under one creative direction, repeated 10 times. The concept evolved into The Ten when Virgil Abloh was briefed to design ‘the first’ collection. Resulting in the ‘collaboration of the decade’ and a post modern expression of ten iconic sneakers. The rest is history.
In 2016 I started working on an idea called 10x10 after receiving an iPhone photo of Mark Parkers sketch book. The thought of bringing Nike Incs 10 iconic sneakers together under one creative direction, repeated 10 times. The concept evolved into The Ten when Virgil Abloh was briefed to design ‘the first’ collection. Resulting in the ‘collaboration of the decade’ and a post modern expression of ten iconic sneakers. The rest is history.
“Off Campus”
