05.SPEED
Mercurial
During my 12 year relationship with Nike Football I have had the pleasure of working on 10+ Mercurial Launches. Nike Football’s flagship product and one of the most Innovative platforms for Nike since its launch in 1998. And although 12 years is a long relationship to have with a football boot I have always been in love with the simple idea of Speed. A powerful, intuitive human benefit I have enjoyed communicating through various metaphors, visual techniques and audacious ideas; From shooting the Nike Flyknit Mercurial Superfly through marble and a 15th century building in Madrid to being dangerously close to driving a reallife Formula 1 car down the Champs-Élysées.
2016 The Revolution Of Speed
During my 12 year relationship with Nike Football I have had the pleasure of working on 10+ Mercurial Launches. Nike Football’s flagship product and one of the most Innovative platforms for Nike since its launch in 1998. And although 12 years is a long relationship to have with a football boot I have always been in love with the simple idea of Speed. A powerful, intuitive human benefit I have enjoyed communicating through various metaphors, visual techniques and audacious ideas; From shooting the Nike Flyknit Mercurial Superfly through marble and a 15th century building in Madrid to being dangerously close to driving a reallife Formula 1 car down the Champs-Élysées.
2016 The Revolution Of Speed
2016 The Science Of Speed
Love to everybody involved in these projects.
Credits to Follow.
Credits to Follow.