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04.AIR




Air Max Day


2014 to 2017. As Global Creative Director of Nike Sportswear I helped invent, create and launch Air Max Day. Based on the insight and original Air Max line from 1986 ‘Nike Air Is Not A Shoe’, we set out to give Air Max culture and consumers a platform to tell the world what Air means to them. Over the next 4 years Air Max Day became the most significant day of the year for Sneaker Culture, an annual ‘holiday’ for air lovers and Nike’s biggest brand and business day of the year.



2017 Raise Your Air
Vapormax Kiss My Airs





















2017 Raise Your Air
Nike Sportwear Kiss My Airs















2016 Make Your Air
HTM Factory’s Of Air











2015 Share Your Air
The One Before The One








2014 Wear Your Air
The OG Air Max Day










Love to everybody involved in this project.
Credits to Follow.




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Gary Horton


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