03.TECH
Tech Pack
From 2013 to 2017 I help create, launch and sustain Nike Tech Pack, Nike’s most successful apparel franchise ever. Under the positioning of ‘Sport Style Innovation’ we reinvented fleece, elevating it from a commodity item to a statement product collection. Leveraging the power of sport and the aspirational lifestyle of Nike’s global athletes to create an iconic identity and ecosystem that we evolved over time but consistently stuck to the foundation creative direction. Famous for its consistancy Tech Pack treated Athletes as Icons, product as hero and elvated innovation story telling to take Nike apparel to a new level.
FAHO15
Tech Book
To bring a new product and commerce experience to consumer we developed the award winning Tech Book app. Elevated the the collection and athlete stories in a new, disruptive and interactive way. Potting the content and feel of the product in the palm of consumers hands and into physical environments in way the industry had never seen.
SPSU16
FAHO16
FA17
FAHO13 OG
