02.SACAI
Nike x Sacai
I worked with the wonderful Chitose Abe and Daisuke Gemma from Japanese fashion label Sacai, to lead the campaign creation for their FA19 Collection with Nike. True to Sacai’s house style of reconstituting and distorting garments, the collection was centred on reimagining the iconic Nike Windrunner. We shot the campaign using 1979 architecture, the same year as the birth of the Windrunner, as the backdrop for iconic athletes Naomi Osaka and Sky Brown along with Evan Mock and Aliya Protto. Shot and directed by the lovely Emma Summerton. Launched at the Sacai flagship store in Shibuya Tokyo with a live interactive digital take over of Shibuya Crossing and supported by the creative for the 2019 shoe of the year. The campaign resulted in the creative of a dress for Naomi Osaka to wear for the US Open, Sacai’s first ever performance garment.
Love to everybody involved in this project.
Credits to Follow.