01.DARK
Dark Knight. Nike x PSG.
The Dark Light Campaign will always be known as my calling card from my Nike career and forever close to my heart. As the Creative Director of Nike Football I took this ‘small a niche story’ personally having grown up in Paris and supported PSG as a child. It was a unique opportunity to fuse Innovation and Culture with my childhood inspiration of medieval France. Director & Photographer Mathieu Cesar and I collaborated on a film that created an unique world around the product. The film was composed to a re-make of the icon track Road Game with Kavinsky and the Parisian Orchestra with a pre-launch event at Colette where we brought the campaign to life in a real life setting.
Love to everybody involved in this project.
Credits to Follow.